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The SeoSem.Services marketing and SEO blog provides useful tips and advice for improving websites, and further offer SEO news and thoughts on general SEO and SEM.

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Guest Blogging

SEO NewsPosted by Steen M. Nielsen Wed, November 23, 2016 10:41:46
Do you have a great interest in SEO, Blogging and getting a free backlink?

If yes, then you are more than welcome to contact Seo Service (use our contact form here) - if you want to guest blog here on our english SEO Blog.


Looking forward of hearing from you.

Best regards
Steen M. Nielsen, Seo Service.

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SEO Checklist 2016

SEO TipsPosted by Steen M. Nielsen Thu, June 16, 2016 18:16:31

SEO Checklist 2016

By Steen M Nielsen

The goal of successful SEO is to obtain a high ranking in the organic search results of the search engines such as Google, Bing, Yahoo and other search engines.

Higher website rankings mean more traffic, more traffic means more costumers and more sales.

Do you want to improve organic traffic, drive leads and improve your position in search engine results? This SEO checklist can help.

Competing for top rankings in the search engines involves two elements:

On-page - Optimizing and improving what is on your website pages, including Technical factors.

Off-page - Measuring and improving things are that are happening beyond your site, such as the number and quality of links coming into your site from other sites.

Do your homework before creating your content?

For optimization purposes, you should have one, or at most, two target keywords or key phrases in mind per page. If you are trying to rank well for four or more keywords on a single page, it's time to step back and consider breaking up the content into several different pages so you can create page focus.

The main purpose for your content, in search terms, is answering the searchers queries.

Now that you're ready to begin, the checklist below will guide you in creating the perfectly optimized page. No single factor on the checklist is make-or-break for getting your page to rank well, but they work in combination to raise your overall score - Google looks at more than 200 key factors when it ranks every page.


On-Page optimization, and technical factors

Title - (Meta Title)

Your title should be different for each sub-page. Your Keyword or key phrase should always be included in the title.

The title must not exceed 60 characters (since search engines rarely can display longer titles in searches).

Description - (Meta Description)

Your description should be unique for each sub-page, and shortly describe what's the page�s about. Your keyword or key phrase will need to be included herein.

The title must not exceed 156 characters long (since search engines rarely can display longer titles in searches - each can display 160 characters).

Headings - (Heading tags)

Headings are also called H1, H2, H3 and is simply your headlines, the way your include those highly dependent on the platform your shop or website is made of.

Each webpage should have at least one or more Headings. Your keywords or key phrases should to be included here.

It is highly recommended not to have more than 30 Headings on one webpage. Search Engines could see more than 30, as spamming.

Body - (Text content)

The body is simply the text content on each of your pages. Each text must be unique. Just as you should not "copy paste" from other pages or texts from the web, since you could be penalized by the search engines (Google) for "duplicate content".

Your keywords should be included in both the Title, description, Headings and in the body.

Images

Optimize your images for the web - Before you upload and insert your images in a webpage or web shop (so they are not huge, and take an eternity to load in browsers).

Of course, a full-sized banner image will need to have more pixels. However, even these should preferably not be more than 100 KB in size, and small images should preferable be under 10 KB.

Remember to name the images; Do this with either a Title-Tag, Alt-Tag and/or description.

Name the images - so it fits with the content of the image, and if possible, use your keywords to name it.

Social Media

Are your brand/domain represented in the Social Media? - The importance and benefits of social media are huge. You gain both authority, links as well as being in contact with a variety of possible customer - All this can positively affect your ranking signals to Google and other search engines.

If not represented - Then start with placing social sharing buttons on web shop / website, such as Facebook, Twitter, LinkedIn, Google+, etc. Create a company Facebook page, Google My Business page etc.

Speed

Loading speed - is it fast or slow? Fast loading speed is a benefit - Not just for the web user, who may not have the same patience to wait for your page to load, as yourself, but also for Google (and other search engines) that can penalize your site if it is not speed optimized proper.

Speed optimization consist of several factors among other: Gzip compression, cache of images, web pages etc., optimized images, optimized HTML, CMS, Plugins, JavaScript and code in general.

Check your website's speed by Google Speed Insights - Your page should preferably have a score above 70.

Mobile Optimized

Mobile optimized website. More and more people are surfing via Mobile or iPad; therefore, it is important that your pages are Mobile Optimized. You can check this in Google Speed Insights.

Make sure that your "buttons" are large enough to press through your phone. If they are too small, they can be difficult to use.

Sitemap.xml, Robots.txt and canonical

It is important that you have a Robot.txt and Sitemap.xml file included on its website or webshop, this helps the search engines and their "Robots" when they crawl and index your website.

A Sitemap is a map over your website. Be sure to make a link to your Sitemap at the bottom of your page (Footer) on all pages. Note! Some Web platforms generates a sitemap automatically, you might want to check if your page has a Sitemap by typing your page's URL followed by Sitmap.xml.

A Robots.txt file tell the search engines, what webpages they can index; is it allowed or disallowed to index. Check if your page has a "Robot.txt" by writing your page�s URL followed by robot.txt as it should be there.

Avoid Duplicate Content and different versions of your site by inserting "Canonical tag" - Read more about the use of Canonical tags at Google.

If in doubt, contact a SEO company and get them to look into it for you.

Links - Off Page SEO

Do you have inbound links? Incoming links to your domain and individual webpages is probably the most important "weapon" when you have to tell the search engines that your domain is more important than the competitor's is. When used right, the link gives your domain authority.

Check your competitor's link profile, and get an insight in "what it takes", to go past them on searches (in combination with On-Page SEO). You can talk with a SEO Specialist about this.

To build a good, solid Link Profile is something that takes time, and you can make some links yourself, but I recommend that you contact a serious and professional SEO company or SEO Specialist and consult him.

Following this checklist will result in an optimized page and domain for ranking well in searches.

SEO Checklist Top 10 - Article written by Steen M. Nielsen.

Request a free SEO proposal - Please visit http://seosem.services.

Recommended list of Free SEO Tools - http://seosem.services/resources/seo-tools.html

Article Source: SEO Checklist 2016



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Link Building – Value of .EDU or .GOV domains

SEO TipsPosted by Steen M. Nielsen Fri, April 15, 2016 18:34:31

In the world of SEO, an .EDU or .GOV domain holds a lot of power. In fact, any URL linked to from a .GOV or .EDU domain is raised up in their own organic search engine rankings simply because an .GOV or .EDU domain links to them.
From the search engine’s point of view, the .EDU or .GOV link adds credibility to that third-party website. This is well known among search engine marketers.

But while some may theorize that Google practically values these types of links simply because they are .GOV or .EDU domains, there is no proof of this – in fact, Googler John Mu actually wrote just the opposite in a Google Group recently.

How does a .EDU or .GOV backlink value?

The true value in .GOV or .EDU links comes from the same place as many other authoritative site on the web. Sites with EDU domains typically have high authority as they have been around for a long time and have many quality and trusted sites linking to them, so the true value does not come directly because it’s a .EDU or .GOV domain, but because they are authoritative domains.

Do not Spam .EDU or .GOV domains

Because of the value of a .EDU or .GOV links give to outside websites, they are on a daily basis bombarded by untrustworthy SEO Companies or just plain businesses on all sorts of topics, not even relevant to the site. These companies often try to post spamming comments or want to exchange links (Note! Google technically does not allow paid links and will discount/penalize people for it, however this happens often, and does not always being penalized, if it is not obviously paid links).

How to get Backlinks from .EDU or .GOV Domain

So if you want a .EDU or .GOV backlink, spamming or link exchange is not the way forward. It is a waste of energy trying these methods, and you may be penalized by Google.

However, if you produce some valuable info, or corporate with them on various cases, which is in their field of interest, the backlinks may come as a natural part of this corporation. Alternatively, you can provide value to the students of the school you hope to receive a .EDU backlink from them by creating a scholarship.



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Is Google Launching a new way to search

SEO NewsPosted by Steen M. Nielsen Sun, March 27, 2016 23:30:55

Are we on the verge of a brand new search experience with Google?
Google has confirmed that they are testing a new way of sharing content in search, and they are currently running a test with a very limited number of businesses, and it is called “An experimental new podium on Google”.

Google tells you more on their Podium landing page.

Google explains; “Every day millions of people search on Google, many of whom are looking for information about prominent individuals and organizations. Now we're experimenting with a new way for users to hear directly from select entities they're searching for on Google”.

Publish on Google; “Verified individuals and organizations can now communicate with text, images and videos directly on Google. Creating content is fast and simple, and once published, posts will appear instantly in search results related to the publisher. Each post can also be shared on popular social networks”.

For now, this feature is being tested, and is only available for a few individuals and organizations. However, you can join a waiting list, if you are a public figure or organization and would like to publish on this new experimental feature podium.



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Get higher Conversion Rates

SEO TipsPosted by Steen M. Nielsen Thu, March 03, 2016 13:39:56

Improve your Conversions

How do you take your potential customers' problems and turn them into a conversion success? If you're having trouble with low conversion rates on high-traffic landing pages, don't worry — there's help.

In Rand Fishkins Whiteboard Friday, Rand shares a process to turn your landing page objections into improved conversion rates.



Peek Usertesting

Another way to see optimize your sites landing pages are by using a “User Testing”.

I recently tried Peek, who are a provider of user testing services for web and mobile apps. After submitting my site for free, I waited and later that day, I received a 5 min. video of a random User testing my site.

It was great to see the video, and the tester even mentioned some issues, I did not see myself. So it was highly useful – and it was free. You may have 3 free tests per month.

It is just a great way for site owners and designers to see real people using their website, mobile app, or mobile site.

Get your free Peek test here: Peek Usertesting









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Backlink Opportunities

SEO TipsPosted by Steen M. Nielsen Wed, February 24, 2016 09:00:23

Do not cut out good Backlink opportunities

In the recent years, people are being more and more afraid regarding Link Building. People are asking me questions like; “is it safe?” or “We only want links from the exact same niche as ours, no other links!”

The reason Link Building is under attack is because of certain techniques some so-called “Link Builders or Seo Experts” are using, it could be: “black hat”, “Black Blog networks”, “comment spamming”, “keyword stuffing” and general attempts to outsmart search engines. These individuals are attempting to get links without aiming to do the proper work, which is necessary. Sadly enough, that is the approach of the world. If there is a shortcut, it will be found and exploited, particularly online.

Okay, back to the question: “Is Link Building safe?” Yes, it is safe!
If the Link Builder uses good up to date “white hat” techniques, then it is safe and your website will certainly gain in rankings. Link Building is a very complicated area, and that is where the value lies. As with all industries, there will always be people who offer dubious services and products of less quality. You are probably careful about where you order sushi; practice the same caution when accepting links for your site.

The danger does not come from the name, but from the practice, and not all who practice Link Building are spammers. Otherwise, links would not even be a factor in search engine algorithms.

It is however still very important to get a rich diversity of backlinks, not just from the same niche sites, otherwise you will cut out many great link opportunities, with great value. If you can get a link, then GET THE LINK.

An example; was of the hysteria when Matt Cutts spoke about guest blogging; and therefore the web started to buzz regarding guest posting in blogs. This unsettled many blog owners who were already unsure regarding accepting contributions from strangers. SEO business veterans declared “and from this day forth, all Link Building is spam, particularly through guest posts!”

All kinds of pointing fingers and all kinds of names was used “Spammer! Black hat! Link Builder!”

In the end, nothing changed except for some minor algorithm updates. Link Building did not instantly become some cursed mummy. Instead, young SEO professionals renamed their jobs, making new names of Link Building, aka “Link Earning” and moved forward carrying out their job as usual. In the end, if you call it “Link Earning” or Link Building”, if your SEO Company are doing it right it does not matter what they call it.

This is an ideal example of a reactionary, irrational response on either side of the lane (Link Builders, website and Blog owners).


Matt Cutts Blog: https://www.mattcutts.com/blog/

Matt Cutts Google+: https://plus.google.com/+MattCutts



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Google Search Quality Valuation Guidelines

SEO NewsPosted by Steen M. Nielsen Fri, February 19, 2016 18:00:11

What Google want in 2016

To give you an insight of what Google want in 2016, and what they see as a good website; you can read “Googles Search Quality Valuation Guidelines”. It was leaked in 2015, and it gave us all – and especially the SEO Companies a glimpse of how Google´s view and valuate your website.

However, the quality raters´ themselves do not have any pertaining to the rankings of the sites they rate. Therefore, quality raters´ might assign a low score to a website, however that low rating wouldn't be reflected at all within the actual Google search results.

Instead, Google uses the quality raters’ valuation for assessing the quality of the Google search results. This means that the type of sites that are rated highest, these are the sites and pages they (Google) want to rank well. So while it is not directly search algorithm-related, it however shows what they want their algorithm to rank the best.

Read more about the leaked report here at The SEM Post: http://www.thesempost.com



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SEO news of 2016

SEO NewsPosted by Steen M. Nielsen Wed, February 10, 2016 10:45:27

Important and useful SEO news of 2016

SEO – Search Engine Optimization contains of a large variety of On-Page and Off Page techniques, and I cannot get into every little part of this, but just mention some parts that have been, and will be more important in 2016 and forward.

Listed below are some of the most important things that can affect your websites search engine ranking in a positive or negative way if not optimized:

· Speed – Sites overall loading time, the faster the better. Please optimize your site; otherwise, it can have negative effect in search results.

· Mobile optimization – For mobile phones and tablets. Your site must be mobile friendly otherwise it can affect your rankings or you may just miss purchases made on tablets or mobiles.

· Social Media – Social content interaction are very important. It shows users engagement, gives credibility to your site, and can therefor effect search engine ranking.


Useful Links:

Get a PageSpeed Insight >> https://developers.google.com/speed/pagespeed/insights/

Get a free SEO Proposal >> http://seosem.services








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