The goal of successful SEO is to obtain a high ranking in the organic search results of the search engines such as Google, Bing, Yahoo and other search engines.
Higher website rankings mean more traffic, more traffic means more costumers and more sales.
Do you want to improve organic traffic, drive leads and improve your position in search engine results? This SEO checklist can help.
Competing for top rankings in the search engines involves two elements:
On-page - Optimizing and improving what is on your website pages, including Technical factors.
Off-page - Measuring and improving things are that are happening beyond your site, such as the number and quality of links coming into your site from other sites.
Do your homework before creating your content?
For optimization purposes, you should have one, or at most, two target keywords or key phrases in mind per page. If you are trying to rank well for four or more keywords on a single page, it's time to step back and consider breaking up the content into several different pages so you can create page focus.
The main purpose for your content, in search terms, is answering the searchers queries.
Now that you're ready to begin, the checklist below will guide you in creating the perfectly optimized page. No single factor on the checklist is make-or-break for getting your page to rank well, but they work in combination to raise your overall score - Google looks at more than 200 key factors when it ranks every page.
On-Page optimization, and technical factors
Title - (Meta Title)
Your title should be different for each sub-page. Your Keyword or key phrase should always be included in the title.
The title must not exceed 60 characters (since search engines rarely can display longer titles in searches).
Description - (Meta Description)
Your description should be unique for each sub-page, and shortly describe what's the page�s about. Your keyword or key phrase will need to be included herein.
The title must not exceed 156 characters long (since search engines rarely can display longer titles in searches - each can display 160 characters).
Headings - (Heading tags)
Headings are also called H1, H2, H3 and is simply your headlines, the way your include those highly dependent on the platform your shop or website is made of.
Each webpage should have at least one or more Headings. Your keywords or key phrases should to be included here.
It is highly recommended not to have more than 30 Headings on one webpage. Search Engines could see more than 30, as spamming.
Body - (Text content)
The body is simply the text content on each of your pages. Each text must be unique. Just as you should not "copy paste" from other pages or texts from the web, since you could be penalized by the search engines (Google) for "duplicate content".
Your keywords should be included in both the Title, description, Headings and in the body.
Optimize your images for the web - Before you upload and insert your images in a webpage or web shop (so they are not huge, and take an eternity to load in browsers).
Of course, a full-sized banner image will need to have more pixels. However, even these should preferably not be more than 100 KB in size, and small images should preferable be under 10 KB.
Remember to name the images; Do this with either a Title-Tag, Alt-Tag and/or description.
Name the images - so it fits with the content of the image, and if possible, use your keywords to name it.
Are your brand/domain represented in the Social Media? - The importance and benefits of social media are huge. You gain both authority, links as well as being in contact with a variety of possible customer - All this can positively affect your ranking signals to Google and other search engines.
If not represented - Then start with placing social sharing buttons on web shop / website, such as Facebook, Twitter, LinkedIn, Google+, etc. Create a company Facebook page, Google My Business page etc.
Loading speed - is it fast or slow? Fast loading speed is a benefit - Not just for the web user, who may not have the same patience to wait for your page to load, as yourself, but also for Google (and other search engines) that can penalize your site if it is not speed optimized proper.
Check your website's speed by Google Speed Insights - Your page should preferably have a score above 70.
Mobile optimized website. More and more people are surfing via Mobile or iPad; therefore, it is important that your pages are Mobile Optimized. You can check this in Google Speed Insights.
Make sure that your "buttons" are large enough to press through your phone. If they are too small, they can be difficult to use.
Sitemap.xml, Robots.txt and canonical
It is important that you have a Robot.txt and Sitemap.xml file included on its website or webshop, this helps the search engines and their "Robots" when they crawl and index your website.
A Sitemap is a map over your website. Be sure to make a link to your Sitemap at the bottom of your page (Footer) on all pages. Note! Some Web platforms generates a sitemap automatically, you might want to check if your page has a Sitemap by typing your page's URL followed by Sitmap.xml.
A Robots.txt file tell the search engines, what webpages they can index; is it allowed or disallowed to index. Check if your page has a "Robot.txt" by writing your page�s URL followed by robot.txt as it should be there.
Avoid Duplicate Content and different versions of your site by inserting "Canonical tag" - Read more about the use of Canonical tags at Google.
If in doubt, contact a SEO company and get them to look into it for you.
Links - Off Page SEO
Do you have inbound links? Incoming links to your domain and individual webpages is probably the most important "weapon" when you have to tell the search engines that your domain is more important than the competitor's is. When used right, the link gives your domain authority.
Check your competitor's link profile, and get an insight in "what it takes", to go past them on searches (in combination with On-Page SEO). You can talk with a SEO Specialist about this.
To build a good, solid Link Profile is something that takes time, and you can make some links yourself, but I recommend that you contact a serious and professional SEO company or SEO Specialist and consult him.
Following this checklist will result in an optimized page and domain for ranking well in searches.
SEO Checklist Top 10 - Article written by Steen M. Nielsen.
world of SEO, an .EDU or .GOV domain holds a lot of power. In fact, any URL
linked to from a .GOV or .EDU domain
is raised up in their own organic search engine rankings simply because an .GOV
or .EDU domain links to them. From the search engine’s point of view, the .EDU
or .GOV link adds credibility to that third-party website. This is well known
among search engine marketers.
some may theorize that Google practically values these types of links simply
because they are .GOV or .EDU domains, there is no proof of this – in fact,
Googler John Mu actually wrote just the opposite in a Google Group recently.
a .EDU or .GOV backlink value?
The true value in .GOV or .EDU links comes from the same place as many
other authoritative site on the web. Sites with EDU domains typically have high
authority as they have been around for a long time and have many quality and
trusted sites linking to them, so the true value does not come directly because
it’s a .EDU or .GOV domain, but because they are authoritative domains.
Spam .EDU or .GOV domains
the value of a .EDU or .GOV links give to outside websites, they are on a daily
basis bombarded by untrustworthy SEO Companies or just plain businesses on all
sorts of topics, not even relevant to the site. These companies often try to
post spamming comments or want to exchange links (Note! Google technically does
not allow paid links and will discount/penalize people for it, however this
happens often, and does not always being penalized, if it is not obviously paid
How to get Backlinks from .EDU or .GOV Domain
So if you
want a .EDU or .GOV backlink, spamming or link exchange is not the way forward.
It is a waste of energy trying these methods, and you may be penalized by
you produce some valuable info, or corporate with them on various cases, which
is in their field of interest, the backlinks may come as a natural part of this
corporation. Alternatively, you can provide value to the students of the school
you hope to receive a .EDU backlink from them by creating a scholarship.
Are we on
the verge of a brand new search experience with Google? Google has confirmed
that they are testing a new way of sharing content in search, and they are
currently running a test with a very limited number of businesses, and it is
called “An experimental new podium on Google”.
Google explains; “Every day millions of people search on
Google, many of whom are looking for information about prominent individuals
and organizations. Now we're experimenting with a new way for users to hear
directly from select entities they're searching for on Google”.
Publish on Google; “Verified individuals and organizations can now
communicate with text, images and videos directly on Google. Creating content
is fast and simple, and once published, posts will appear instantly in search
results related to the publisher. Each post can also be shared on popular
this feature is being tested, and is only available for a few individuals and
organizations. However, you can join a waiting list, if you are a
public figure or organization and would like to publish on this new
experimental feature podium.
How do you take your potential customers'
problems and turn them into a conversion success? If you're having trouble with
low conversion rates on high-traffic landing pages, don't worry — there's help.
In Rand Fishkins Whiteboard Friday, Rand
shares a process to turn your landing page objections into improved conversion
Another way to see optimize your sites landing
pages are by using a “User Testing”.
I recently tried Peek, who are a provider
of user testing services for web and mobile apps. After submitting my site for
free, I waited and later that day, I received a 5 min. video of a random User
testing my site.
It was great to see the video, and the
tester even mentioned some issues, I did not see myself. So it was highly useful
– and it was free. You may have 3 free tests per month.
It is just a great way for site owners and
designers to see real people using their website, mobile app, or mobile site.
recent years, people are being more and more afraid regarding Link Building.
People are asking me questions like; “is it safe?” or “We only want links from
the exact same niche as ours, no other links!”
Link Building is under attack is because of certain techniques some so-called
“Link Builders or Seo Experts” are using, it could be: “black hat”, “Black Blog
networks”, “comment spamming”, “keyword stuffing” and general attempts to
outsmart search engines. These individuals are attempting to get links without
aiming to do the proper work, which is necessary. Sadly enough, that is the
approach of the world. If there is a shortcut, it will be found and exploited,
to the question: “Is Link Building safe?” Yes, it is safe! If the Link Builder
uses good up to date “white hat” techniques, then it is safe and your website
will certainly gain in rankings. Link Building is a very complicated area, and
that is where the value lies. As with all industries, there will always be
people who offer dubious services and products of less quality. You are
probably careful about where you order sushi; practice the same caution when
accepting links for your site.
does not come from the name, but from the practice, and not all who practice
Link Building are spammers. Otherwise, links would not even be a factor in
search engine algorithms.
however still very important to get a rich diversity of backlinks, not just
from the same niche sites, otherwise you will cut out many great link
opportunities, with great value. If you can get a link, then “GET THE LINK”.
was of the hysteria when Matt Cutts spoke about guest blogging; and therefore
the web started to buzz regarding guest posting in blogs. This unsettled many blog
owners who were already unsure regarding accepting contributions from
strangers. SEO business veterans declared “and from this day forth, all Link Building
is spam, particularly through guest posts!”
of pointing fingers and all kinds of names was used “Spammer! Black hat! Link Builder!”
In the end,
nothing changed except for some minor algorithm updates. Link Building did not
instantly become some cursed mummy. Instead, young SEO professionals renamed
their jobs, making new names of Link Building, aka “Link Earning” and moved
forward carrying out their job as usual. In the end, if you call it “Link
Earning” or Link Building”, if your SEO Company are doing it right it does not
matter what they call it.
This is an
ideal example of a reactionary, irrational response on either side of the lane
(Link Builders, website and Blog owners).
To give you
an insight of what Google want in 2016, and what they see as a good website; you
can read “Googles Search Quality Valuation Guidelines”. It was leaked in 2015,
and it gave us all – and especially the SEO Companies a glimpse of how Google´s
view and valuate your website.
the quality raters´ themselves do not have any pertaining to the rankings of
the sites they rate. Therefore, quality raters´ might assign a low score to a
website, however that low rating wouldn't be reflected at all within the actual
Google search results.
Google uses the quality raters’ valuation for assessing the quality of the Google
search results. This means that the type of sites that are rated highest, these
are the sites and pages they (Google) want to rank well. So while it is not
directly search algorithm-related, it however shows what they want their
algorithm to rank the best.
Search Engine Optimization contains of a large variety of On-Page and Off Page
techniques, and I cannot get into every little part of this, but just mention
some parts that have been, and will be more important in 2016 and forward.
below are some of the most important things that can affect your websites
search engine ranking in a positive or negative way if not optimized:
Speed – Sites overall loading time, the faster the
better. Please optimize your site; otherwise, it can have negative effect in
Mobile optimization – For mobile phones and tablets.
Your site must be mobile friendly otherwise it can affect your rankings or you
may just miss purchases made on tablets or mobiles.
Social Media – Social content interaction are
very important. It shows users engagement, gives credibility to your site, and
can therefor effect search engine ranking.