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Are we on
the verge of a brand new search experience with Google?
Google has confirmed
that they are testing a new way of sharing content in search, and they are
currently running a test with a very limited number of businesses, and it is
called “An experimental new podium on Google”.
Google tells you more on their Podium landing page.
Google explains; “Every day millions of people search on Google, many of whom are looking for information about prominent individuals and organizations. Now we're experimenting with a new way for users to hear directly from select entities they're searching for on Google”.
Publish on Google; “Verified individuals and organizations can now communicate with text, images and videos directly on Google. Creating content is fast and simple, and once published, posts will appear instantly in search results related to the publisher. Each post can also be shared on popular social networks”.
For now, this feature is being tested, and is only available for a few individuals and organizations. However, you can join a waiting list, if you are a public figure or organization and would like to publish on this new experimental feature podium.
What Google want in 2016
To give you an insight of what Google want in 2016, and what they see as a good website; you can read “Googles Search Quality Valuation Guidelines”. It was leaked in 2015, and it gave us all – and especially the SEO Companies a glimpse of how Google´s view and valuate your website.
However, the quality raters´ themselves do not have any pertaining to the rankings of the sites they rate. Therefore, quality raters´ might assign a low score to a website, however that low rating wouldn't be reflected at all within the actual Google search results.
Instead, Google uses the quality raters’ valuation for assessing the quality of the Google search results. This means that the type of sites that are rated highest, these are the sites and pages they (Google) want to rank well. So while it is not directly search algorithm-related, it however shows what they want their algorithm to rank the best.
Read more about the leaked report here at The SEM Post: http://www.thesempost.com
Important and useful SEO news of 2016
SEO – Search Engine Optimization contains of a large variety of On-Page and Off Page techniques, and I cannot get into every little part of this, but just mention some parts that have been, and will be more important in 2016 and forward.
Listed below are some of the most important things that can affect your websites search engine ranking in a positive or negative way if not optimized:
· Speed – Sites overall loading time, the faster the better. Please optimize your site; otherwise, it can have negative effect in search results.
· Mobile optimization – For mobile phones and tablets. Your site must be mobile friendly otherwise it can affect your rankings or you may just miss purchases made on tablets or mobiles.
· Social Media – Social content interaction are very important. It shows users engagement, gives credibility to your site, and can therefor effect search engine ranking.
Useful
Links:
Get a PageSpeed Insight >> https://developers.google.com/speed/pagespeed/insights/
Get a free SEO Proposal >> http://seosem.services
